The Fresh Connection, a leading export trading company based out of California, USA with offices in South Africa, Australia, and Mexico is pleased to announce the hiring of industry veteran Roula Haddad as Director of Sales and Procurement EMENA.
Roula has spent over 30 years in the produce business and recently comes from Del Monte UAE, where she spent 15 years as their Regional Sales and Procurement Director.
“Roula brings over 3 decades of produce industry experience and is incredibly talented, ambitious, and respected in this business, ” states The Fresh Connection President, Will Mehrten. “With Roula joining The Fresh Connection it will allow us to work more deeply to align growers and customers in the Middle East, Africa, and Europe, and adds one more incredible piece of diversity to our existing business”. Roula states, “I am very excited to be a part of this organization and I’m looking forward to learning from the veterans at TFC. I also look to share my knowledge and experience to sustain the growth and success of The Fresh Connection and thank them for their vote of confidence.”
