Roust and Monarq Group have extended their relationship which will see the latter become the exclusive distributor for the whole Roust portfolio in the Caribbean and Latin America, including Mexico.
The portfolio includes Zubrówka Vodka, Russian Standard Vodka and Gancia.
Monarq Group CEO and Founder Robert de Monchy said: “We have been working with Roust on Zubrówka Vodka in the Caribbean & Latin America for more than six years, which proved to be a successful and fruitful partnership. Roust offers a leading premium and innovative vodka portfolio which coincides perfectly well with our corporate brand building philosophy, while bringing innovation to the Americas.
“Gancia is an iconic leading wine brand from Italy and we are ready to take its regional distribution and sales to the next level. We look forward to working many more years together with the Roust team and to achieve our mutual goals.”
Roust Americas CEO Scott Oliver added: “We are delighted to extend and expand our partnership with Monarq Group. The past six years, Monarq has proven to be a professional partner, successfully managing the distribution, sales and marketing of Zubrówka Vodka in this region.
“The consolidation of our whole portfolio with one partner will lead to a structured development of our brands throughout the full region.”
