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Head-To-Head Analysis: Booking (NASDAQ:BKNG) and DSV AS/ADR (NASDAQ:DSDVY)

Booking (NASDAQ:BKNG) and DSV AS/ADR (OTCMKTS:DSDVY) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, dividends, valuation, earnings, profitability, risk and institutional ownership.

Risk and Volatility

Booking has a beta of 1.1, indicating that its share price is 10% more volatile than the S&P 500. Comparatively, DSV AS/ADR has a beta of 1.41, indicating that its share price is 41% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations for Booking and DSV AS/ADR, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Booking 0 15 11 1 2.48
DSV AS/ADR 0 0 0 0 N/A

Booking presently has a consensus target price of $2,122.17, suggesting a potential upside of 3.28%. Given Booking’s higher probable upside, equities research analysts plainly believe Booking is more favorable than DSV AS/ADR.

Earnings and Valuation

This table compares Booking and DSV AS/ADR’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Booking $14.53 billion 5.92 $4.00 billion $92.59 22.19
DSV AS/ADR $12.52 billion 1.70 $633.60 million $1.75 32.72

Booking has higher revenue and earnings than DSV AS/ADR. Booking is trading at a lower price-to-earnings ratio than DSV AS/ADR, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

92.4% of Booking shares are owned by institutional investors. Comparatively, 0.2% of DSV AS/ADR shares are owned by institutional investors. 0.2% of Booking shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.


This table compares Booking and DSV AS/ADR’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Booking 29.05% 67.17% 20.58%
DSV AS/ADR 4.90% 18.01% 7.22%


Booking beats DSV AS/ADR on 12 of the 14 factors compared between the two stocks.

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its, and brands. Its other brands include KAYAK, and OpenTable, Inc. (OpenTable). As of December 31, 2016, offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Website).


DSV A/S provides transport and logistics services in Europe, the Middle East, Africa, North America and South America, Asia, Australia, and the Pacific. The company operates through three segments: Air & Sea, Road, and Solutions. The company offers air and sea freight services, including standard freight, compliance, and carrier services, as well as container and sea-air freight services. It also provides road freight services, such as part and full loads, groupage, specialized transport, and document handling services, as well as online services comprising track and trace, and e-services. In addition, the company offers logistics solutions, including automotive, consumer products, healthcare, high-tech, and industrial logistics solutions; and warehousing and inventory management solutions. Further, it provides value added services comprising purchase order management, pick-and-pack, cargo consolidation, customs clearance, etc.; and e-fulfilment, receiving order, picking and packing, and handling returns solutions. The company was formerly known as DSV, De Sammensluttede Vognmænd af 13-7 1976 A/S and changed its name to DSV A/S in 2003. DSV A/S was founded in 1976 and is headquartered in Hedehusene, Denmark.

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