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Sugar Factory to open in Cherry Hill Garden State shopping center

Hira Qureshi
 
| Cherry Hill Courier-Post

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Sugar Factory American Brasserie is headed to the Garden State Park Town Center shopping center in Cherry Hill, replacing Zinburger at that location.

For Edgewood Properties, developers of the shopping center, the decision to open Sugar Factory there was “easy,” according to Executive Vice President of Leasing Joe Morris.

Zinburger closed in March after the state-wide indoor dining restrictions for restaurants were instituted to flatten the COVID-19 curve.

The development group immediately reached out to several restaurants they had a relationship with, including Sugar Factory spokespeople.

“In my opinion, they’re the top of the industry,” Morris said. “They represent everything that’s right with the restaurant operation and we think that they’re going to support the very strong tenant mix in that project. We have a relationship with them, and it’s a market that they were always interested in.”

Sugar Factory is a  confectionery shop known for its extravagant sweets and goblet drinks that have attracted celebrities including Kendall and Kylie Jenner, Britney Spears and Drake.

There are more than a dozen locations in New York, New Jersey, Florida, Las Vegas, California, Georgia, Illinois, Connecticut, Mississippi and Washington. The new shop will be the third in New Jersey, the first one being in the Hard Rock Hotel casino in Atlantic City and the second in American Dream Mall in East Rutherford.

Customers can order dishes like The Sugar Factory Club for $20;The Waffle Breakfast Burger for $21; various waffle and pancake options for $16; insane milkshakes like the Bacon Cheeseburger and Caramel Sugar Daddy, both $21; sundaes like Strawberry Cheesecake Overload for $18, and the World Famous Sugar Factory King Kong sundae for $99. The shop has goblet drinks too, like Lollipop Passion and Electric Purple Jawbreaker Margarita, both $39. 

The company added a location in Cherry Hill to expand into a more suburban area to satisfy a family-friendly demographic, they say. 

“We are excited to introduce our high-energy, sweet restaurant and brand to the residents of Cherry Hill, New Jersey,” said Larry Rudolph, a partner at Sugar Factory. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Cherry Hill will offer guests a memorable and Instagrammable experience from the minute they walk in to the minute they leave.”

The shop coming to Cherry Hill is a game-changer for the area because  Sugar Factory is a powerhouse that’ll bolster foot traffic to Garden State shopping center from the local community and Center City, Philadelphia, Morris said.

“I think it’s a win on every single front,” he said. “There’s not a Sugar Factory currently in Center City. We think that for right now, because of the strength of the draw that they’ll continue to pull from quite a way away as well as the immediate community. So, it’s a good draw.”

The sweet shop will open in early to mid 2021. In the meantime, check out their website for more menu options and view their Instagram: @thesugarfactory. 

Hira Qureshi covers food and drink for the greater Delaware Valley and Jersey Shore. She can be reached at HQureshi@gannettnj.com or 856-287-8106.

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