TELFORD — The Smoke Factory BBQ has all the usual things you’d expect from a barbecue restaurant, plus a little more, husband and wife owners Andy Ruth and Holly Brooks say.
“We like to do all of our meats in different ways by putting them in sandwiches or tacos, so that there’s something for the whole family,” Ruth said.
“All of our sauces, all of our sides, everything’s made from scratch,” he said. “We pride ourselves on the fact that we make everything in-house.”
There are also plans to introduce some new flavors, such as Asian or Middle Eastern, Brooks said.
“We kind of play with a lot of different spices that basically you wouldn’t come to expect with barbecue,” she said.
“We’re starting small with our regular menu, but we want to be able to add specials with different types of cuisine,” Ruth said in an interview a week before the Sept. 10 scheduled opening of the new restaurant on W. Broad Street in Telford. The business hours are 11 a.m. to 8 p.m. Tuesdays through Sundays.
While the restaurant is new, The Smoke Factory BBQ isn’t. The couple have had a food truck for four years, so this is the next step for the business, Ruth said.
“When we got together, we started the food truck and it’s been just hugely successful to get us to this point,” he said. “We’re not gonna run the food truck this year or next year at all until we really get comfortable here, and then we’ll see where our future takes us.”
The restaurant came about after the couple met Kyle Hoff, the owner of the building, at a Third Fridays event in Souderton and Hoff raised the idea of demolishing additions made in the 1950s to the old industrial building and keeping the original 1918 building, Ruth said.
“Being that we live two blocks away, we felt that it was the perfect opportunity to then move forward with our business and be part of the town for the experience of serving our neighbors and our friends here,” he said.
Opening under the Covid-19 safety precautions, the restaurant has take out or eat in options. The pandemic “delayed everything quite a bit,” Ruth said.
“We originally thought we were gonna be open in spring and that’s pretty much when everything shut down for a little while there,” he said.
“We’re opening late and opening at 25 percent capacity, but we really think take out’s gonna be a good thing,” he said. “Barbecue kind of translates really well to take out food.”
The restaurant has 15 to 20 employees, he said.
“We’ve got a good core group working with us,” he said. “Some of our neighbors are actually gonna be working with us and we’re looking to hire one or two more local neighbors in the area here.”
Additional information is available on The Smoke Factory BBQ Facebook page.