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Predictive Analytics, Supply Chain Innovations Help Frito-Lay Grow Sales

In episode 222 of Total Retail Talks, Executive Editor Joe Keenan interviews Mike Del Pozzo, chief customer officer and senior vice president of sales at Frito-Lay North America, a leading PepsiCo snack foods brand. Listen in as Del Pozzo discusses the history of the 80-year-old brand, its distribution channels, and how shifting consumer behaviors has impacted the way Frito-Lay is marketing and selling its products. Del Pozzo points out a few key trends, including the way consumers snack throughout the day as well as their increased expectations for on-the-go foods.

Del Pozzo shares how Frito-Lay works with its retail partners to ensure shoppers have a great omnichannel brand experience, utilizing data to stock shelves with the most relevant products and improving supply chain efficiency. He details how Frito-Lay’s use of analytics has grown its direct-to-consumer sales, leveraging predictive data and artificial intelligence to ensure the right products are on the right shelves at the right time. In addition, Del Pozzo shares how the brand plans to grow in the online grocery and CPG space, and why focusing on consumer accessibility and relevancy is essential. Lastly, he touches on Frito-Lay’s ongoing investments to attain a more efficient supply chain, and shares what the brand’s leadership is focusing on next to ensure improved customer service and overall business growth.

As senior vice president of sales and chief customer officer for Frito-Lay North America, Mike Del Pozzo leads the sales function overseeing strategy, sales planning and commercialization for Frito-Lay’s U.S. customer sales organizations, with responsibility for retail, e-commerce and food service businesses. Del Pozzo has been with Frito-Lay for nearly 20 years and has held a variety of roles in operations, marketing, commercial planning, and sales.

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