Supply Chain Council of European Union | Scceu.org
Distribution

NZ’s Antipodes signs new distribution agreement to expand into pharmacy channel in France

The company first entered France three years ago, marketing its products in 80 over boutique luxury retail stores. Now it is looking to expand into the pharmacy channel, of which there are more than 2,000 pharmacies nationwide.

Antipodes products are now available in more than 30 countries, including its home market, Australia, South East Asia, Japan, China (through cross-border e-commerce), USA, Canada, UK and France.

With the pandemic ongoing in certain parts of the world, it has proved difficult to open new markets, hence the company is focusing on protecting and growing its existing markets.

In May this year, Antipodes expanded its presence in Canada, signing a deal with distributor Purity Life to enter natural product stores and pharmacies across Canada. Previously, Antipodes products were available in Canada via Well.ca and Wholefoods store.

Later in June, the company expanded into e-commerce platform Amazon in the US.

The beauty of science

Antipodes has invested heavily in clinical trials and in-vitro​ tests.

The scientific green beauty brand with its range of organic premium skincare products was founded 15 years ago by Elizabeth Barbalich who wanted to offer customers a natural product with strong science backing its effects.

The company was established at a time when there was beginning to have some interest in natural products. I realise there was a gap in the market for a natural brand with efficacy, most natural brands don’t have strong science, so I wanted to create formulas that were scientifically proven and 100% natural​.”

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