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Operations

Fox Factory in Gainesville expects a hiring boom in 2021. Here’s a look inside the new plant

The flow “makes us very agile,” Cobian said. “It has machining, anodizing and shop building all in one location.”

At its old plant in California, Fox had to outsource certain functions, such as anodizing, an electrochemical process that converts a metal surface into a decorative, durable, corrosion-resistant finish.

That capability could be brought in-house in Gainesville, Bhakuni said. 

And, added Cobian, the company has been able to increase its quality, as well as capacity for production.

Fox owns an additional 23 acres across the street that can be an expansion location for additional manufacturing or, per agreements with Georgia and Hall County, can be used for corporate offices and/or a research/development center, Bhakuni said.

Winters said one advantage locally for Fox is many folks — especially bike enthusiasts — recognize the brand immediately.

“It’s even better than what we thought,” Winters said. “That’s exactly what we wanted.”

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