Supply Chain Council of European Union |

First All-Cloud Ecosystem for an Automaker Announced by HAAH Automotive and Oracle NetSuite

HAAH and Zotye USA are partnering with Oracle NetSuite to implement a cloud-based platform that manages the entire automotive ecosystem for sales, distribution, dealer operations and management systems, CRM, parts, service finance, call centers and warranty systems. This will provide total visibility and a single view into the entire supply chain from production to delivery and inventory management with web and mobile analytic reporting.

“This unified ‘one platform, one cloud-based solution’ system will provide the automotive industry with unprecedented simplicity, transparency and ease of use for customers, dealers, employees and the distributor,” said Hale. “Nobody has done anything like this before in automotive field as most OEMs have traditional models with legacy systems and disparate data silos that fall short of end-to-end processes across functional business areas. That makes real-time information that enhances the Customer Experience (CX) impossible. This new system is truly leading edge,” Hale said.    

The platform offers an event based fully integrated real-time business management system for all operations for dealers and the distributor that will give customers a hassle-free, haggle-free buying and ownership experience, while creating a platform in the cloud to speed operations for both dealers and the distributor. 

“As a new entrant into U.S. automotive sales, we have no legacy systems and no history to hold us back. This puts us in a unique position to lead the way when it comes to innovation and provides dealers with several benefits by using a core system that is cost effective and provides a single version of the truth which is a large financial advantage. Dealers can prepare and aggregate their data in less time and spend more time making business decisions and business process improvements. Gathering information customer by customer empowers their employees to deliver a more personalized customer experience. Also, major software updates are provided twice a year and minor updates from the cloud that will make their system obsolescence proof. Dealers that have multiple retail stores will have the same software version with a more efficient Dealer Management System (DMS),” said Burkhouse.

“We are excited by this new venture. By combining the expertise of our executives with this unified platform and cloud technology, we are providing what is needed to drive the automotive industry forward and make a difference creating a far better consumer experience,” Burkhouse said.

Security will be integral to the entire system, with critical information technology infrastructure supporting a five-layer approach ensuring data management, performance, policies and controls, monitoring and compliance. This provides the ability to protect all intellectual property and customer data.

About HAAH Automotive Holdings 
HAAH Automotive Holdings was formed by a group of leading auto industry executives and experts to create a new experience both for customers and its dealer partners; distributing multiple brands.  Designed to meet the needs of 21st century car buyers, and the company is creating new methods, processes and procedures to increase transparency, clarify pricing, and simplify purchase and vehicle service for customers. The company is based in Irvine, Calif.

About Zotye USA
Zotye USA will handle all sales, distribution, parts and service for Zotye vehicles in the United States.  The vehicles will initially be imported from China where they are currently designed, engineered and produced by one of China’s leading automakers, Zotye Automobile International Co.  Vehicles will be sold in the U.S. by a network of franchised new vehicle dealers.  Zotye is a wholly owned subsidiary of HAAH Automotive Holdings.

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SOURCE HAAH Automotive Holdings

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