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AP govt issues Tourism Trade Guidelines to position state as premier tourist destination

Amaravati, Sep 5 (PTI): The Andhra Pradesh government on Saturday issued the ‘AP Tourism Trade (Registration and Facilitation) Guidelines, 2020’ to position the state as a premier tourist destination by improving the standards of services.

The new guidelines are aimed at offering tourism services to world-class standards and strengthening the tourist ecosystem in the state by establishing better industry linkages, according to Special Chief Secretary (Tourism and Culture) Rajat Bhargava.

‘Andhra Pradesh has emerged as one of the most-visited destinations in the country and the number of visitors has been growing significantly every year.

To meet the growing demand and position the state as a premier tourist destination, it is important to improve the standards of tourism services offered,’ Rajat Bhargava said.

He pointed out that the state so far did not have a mechanism to register the tourism trade operators, which was essential for maintenance of statistical information for planning and development.

‘The guidelines we now framed will encourage improvement of standards and offer best quality tourism services.

They will provide a simple mechanism for registration of tourism trade similar to those in practice at the Union Ministry of Tourism and in states like Goa, Rajasthan, Himachal Pradesh, Kerala, and Karnataka,’Rajat Bhargava added.

The AP Tourism Authority would now be able to collect statistical information from service providers and establish a database on tourism for planning and development of tourism in the state.

The Special Chief Secretary said this would also ensure linkages with tourism departments of other states, national and internationally-renowned travel and tourism players, travel and tourism related associations and societies.

Under the new guidelines, registration would now become mandatory for all tourism related trade establishments and service providers to be eligible for any government-sponsored initiatives, incentives, subsidies and schemes, Rajat Bhargava said. PTI DBV APR RAVINDRANATH APR RAVINDRANATH

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