Supply Chain Council of European Union | Scceu.org
Technology

World-first For NZ Software Company

In a world first, Rfider, a cutting-edge New Zealand
software company, is powering a next generation digital
supply chain for the Latin American coffee industry, Rfider
chief executive John Pennington says.

Mastercol, a
Colombian specialty coffee company, compares similarly to
high-end Kiwi wine or honey producers, Pennington says. With
this innovative coffee business also focusing on quality,
sustainability and ecological principles.

Rfider was introduced to
Mastercol through New Zealand and Australian coffee
importers, who will now be able to instantly access a wealth
of provenance, quality and item history information as a
result of our platform.

“Mastercol are now able to
digitally identify every single item they ship, provide
their customers with detailed item level product information
and provide direct access to a range of digital services
which make doing business across the coffee value chain much
more efficient.

“We have added a unique identifier
for every sample and sack of coffee, which connects them
with instant access to their customer services, along with
detailed product information and item
history.

“Customers can simply use their mobile
phone to access item specific information and services. Or
for more advanced activities, such as quality assurance
tasks, businesses use Rfider’s mobile apps to interact
with items.

“Behind every coffee there is always a
great story made up of products, processes, people and
journeys, which until now has simply been too difficult or
cost prohibitive to tell.

“Trust symbols,
certifications and reassuring packaging no longer meet
global consumer expectations. With Mastercol’s
digital-ready coffee, they can finally tell this story in
transparent, accessible and engaging
ways.

“We need to do better in New
Zealand to meet the global market’s digital age
expectations, especially where it concerns transparency,
authenticity and ease of interacting with our great
products. There’s a complacency here when it comes to the
level of digital disruption and the opportunity and threats
it presents. Our work with MasterCol shows there’s a
better way.

“Mastercol are excited to
make revolutionary Kiwi technology available to their
customers

around the world. They have started shipping
all samples and export items digitally ready, allowing
customers to experience their coffee and mobile-friendly
customer services.”

Provided as a software
subscription, the Rfider platform is enabling the coffee
industry to advance its digital transformation to remain
competitive, relevant and efficient; ultimately helping
growers and communities across Colombia.

Mastercol
chief executive Natalia Mejia says she wanted to make it as
easy as possible for her customers to have a view into the
unique story, characteristics and journey of every bag of
coffee sold or sample sent.

“Using Rfider’s
powerful administration platform the customer experience,
services and information of each item are tailored to meet
our operational needs.

“We can now combine
transparency with digital-age convenience to not only
provide a better product, but to fundamentally change the
experience for customers and consumers alike,” she
says.

John
Pennington (right) and Henrik Rylev (left), one of New
Zealand’s foremost coffee
experts.

© Scoop Media

 

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