The retail and wholesale pieces of the auto dealer world have undergone great digitization, and a new program from Spiffy tackles what the company says is next in this “digital evolution.”
It’s the service department.
The on-demand car care, technology and services company has launched Digital Servicing powered by Spiffy Dealer Solutions, a program that enables mobile digital servicing solutions at car dealerships.
“Digital retailing was trending in the automotive industry with companies like Carvana making waves, and the pandemic rapidly accelerated the same trends for digital services,” Spiffy chief executive Scot Wingo said in a news release.
“Now, more automotive service departments are starting to realize how mobile maintenance can expand revenue and create better customer experiences,” Wingo said. “Relationship-wise, it’s similar to how we view franchises.
“We provide the dealership with the resources to launch and operate a digital servicing arm of the business, directly at their customers’ doors.”
Essentially, the Digital Servicing platform does exactly that: instead of the customer coming into the dealership for service, the dealer goes to the customer, with communication set up via app or text messaging.
Included in the complete packages are dealer-branded software platforms, upfitted vans to allow for mobile services that are efficient and eco-friendly as well as training for managers and service techs.
Regarding the vans, each one is individually branded for the dealership, and the services utilize proprietary Spiffy Green technology that includes power, water and reclamation systems.
In what Spiffy calls “the heart of the package,” the program features software designed to allow for dealer-branded smartphone apps for both the consumer and the technician and a manager/customer service dashboard.
“Developing a zero-friction consumer experience is a part of Spiffy’s DNA, and it’s exciting to project a future where our software platform can be a valuable resource throughout the automotive industry,” Spiffy chief technology officer Ryan Eade said in the release. “By integrating behind-the-scenes logistics for dealerships with convenient appointment scheduling and immediate digital billing for consumers, we’re able to provide the best for both parties.”