Sam Statham, head of customer experience at fulfilmentcrowd, which manages stock and deliveries for e-commerce retailers, told Express.co.uk retailers have now adjusted their priorities.
She said “lots of retailers” have prioritised stock for the coming Black Friday, and people who wait to buy may end up without gifts.
Ms Statham said: “Black Friday is now much bigger than a one-day or a weekend event, and we’re already packing and delivering more products than ever, as shoppers save money on getting gifts early.
“Due to supply chain disruption, lots of retailers have been prioritising getting early stock of best-sellers and must-have products.”
