The warehouse is stocked with gift items and home décor from all over, vendors hail from as far away as Texas and as close as Beaver Dam. The business is hoping to attract more vendors who make handmade products and encourages artisans who have seen their craft shows canceled due to COVID-19 to consider selling in the store.
“They need to pay a booth rent and we charge a percentage of sales as well, so they’ll want to keep it well stocked. There’s no lease, it’s month to month, so you can try it and if for some reason you try it and it doesn’t work out for you then that’s OK,” Heimerl said.
Christina Brown owner of Hoot & Company in Appleton signed up to shop at the warehouse after learning about it through social media. She said she’s happy to find a place to get items for her store within a reasonable driving distance.
“I’m interested in buying graphic tees so even more of those booths would be cool and I’m looking for Wisconsin items,” she said. ”I found a good amount here and it was definitely worth the trip.”
Twisted Sisters, Schultz’s Cheese Haus, Earthshine Candles, Brehm’s Wonder Creek Nursery and the Painted Crate are examples of area gift retailers that are invited to shop from the wholesale warehouse. Heimerl said it’s important to shop local and support people in the community who are trying to make a living.