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Vloggi to receive $1.5m in capital investment from venture capital firm EDGE196

Video content marketing company, Vloggi, is set to receive $1.5m in capital investment from US venture capital firm EDGE196.

The announcement:

Vloggi named finalists for $1.5 million VC prize as part of StartCon 2019

Video content marketing disruptors Vloggi have been named as one of three Australian startups in the running to receive a $US1 million ($A1.5 million) capital investment from US VC firm EDGE196.

The announcement was made at the weekend during the final day of StartCon 2019, the premier event showcasing the best of Australian tech and innovation, held at Sydney’s Randwick Racecourse.

Vloggi was joined on the podium by AI-logistics company Adiona and medication management platform ScalaMed, having beaten 40 shortlisted startups, from a starting field of 400 hopefuls.

EDGE196 founder Jay Patel said the Houston, Texas-based investor was especially interested in startups with “globally scalable solutions in growing markets”.

“Video content is already transforming the whole digital presence,” he stressed, adding: “With Vloggi we’re hoping to see another Canva sort of story.”

Each finalist was asked to deliver a final pitch to the assembled audience of their peers, investors and media, helping to cap off yet another successful StartCon.

“We’re solving the problem that video is really expensive, it’s complicated and it’s slow,” said Vloggi founder and CEO Justin Wastnage.

He explained there are ‘thousands’ of companies in the video space, but that Vloggi is the only one to successfully marry crowdsourcing, video assembly and video templates in helping marketers and ‘story tellers’ across industries spanning travel, publishing charity / NFPs and others to create truly engaging authentic video content with minimal complexity and cost.

“Collaborative video production is truly going to revolutionise content marketing.”

The final winner of the $1.5 million EDGE196 prize will be announced in Kuala Lumpur in March.

Vloggi’s selection by EDGE196 as a finalist for one of this year’s richest startup prizes follows last month’s announcement of a major platform update ahead of the official launch in early 2020.

Source: Awesome Tech press release

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