Supply Chain Council of European Union | Scceu.org
Supply Chain Risk

Trade Names Rule Change a Pyrrhic Victory

Thought Bubble Icons - shutterstock Thought Bubble Icons – shutterstock

The New Jersey Supreme Court’s recent rule change eliminating the necessity to name a firm’s lawyer along with a firm’s trade name may have been the natural culmination of a trend against restraints on lawyer advertising, but it is hardly earth-shattering.

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