What’s Inside
Domestic and international brands should set themselves up to effectively meet consumer expectations for fast delivery during Singles’ Day 2022 by leveraging the logistics services of Chinese e-commerce platforms to bolster their supply chain capabilities—but they must choose the most appropriate platform.
With three months to go until the 11.11 Global Shopping Festival, we explore the logistics and supply chain services of four major e-commerce platforms in China: Alibaba (Cainiao), JD.com (JD Logistics), Douyin and Kuaishou.
For each platform, we discuss three key aspects that brands should consider:
- International reach
- Sustainability initiatives
- Technological capabilities
Click here to read more about Singles’ Day 2022 as we count down to the event, as well as Coresight Research’s coverage of past Singles’ Day events.
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