Supply Chain Council of European Union | Scceu.org
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The truth behind Apple supply chain / iPhone 14 pro delivery

I live in Switzerland and it is basically impossible to find iPhones at launch in store.
It was the same with iPhones 12 and 14 pros.

Question: is the shortage story really a thing to Apple or they don’t supply enough iPhones on purpose to force people to check availability every single day everywhere… creating this way anxiety and desire?
I was told that daily there’ll be 1 iPhone pro here and there but is impossible to know where so we need to hunt and pray to be lucky.

The last two years here it was a hell to get an iPhone even preordering …before waiting up to 2 months.

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