Supply Chain Council of European Union | Scceu.org
Distribution

Tech Data signs distribution deal with Vertiv for entire portfolio

Wendy O’Keeffe (Tech Data)

Wendy O’Keeffe (Tech Data)

Credit: Christine Wong

Data centre infrastructure specialist Vertiv has inked a distribution deal with Tech Data for its full portfolio for the Australian market.

The two companies already have an existing partnership in the U.S., with the Australian deal being a “natural extension” of that partnership, according to Vertiv.

Despite the deal including its whole portfolio, Vertiv will continue its existing relationships with Comsol distributing its Avocent range of consoles and switches and Orion distributing its products for mechanical and electrical sectors.

Wendy O’Keeffe, country general manager for Australia and New Zealand at Tech Data, said the deal aligned with the distributor’s approach in the market.

“Our new relationship with Vertiv is representative of our strategy to deliver higher value by providing channel partners with innovative end-to-end solutions as they embark on their digital transformation journeys,” said O’Keeffe.

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