French fries, an
essential menu item for burger restaurants, are at risk of becoming the latest victim of a strained food supply chain.
So far, the fry issues appear limited. McDonald’s has temporarily restricted sales in Japan due to challenges importing potatoes from North America. Shake Shack has heard rumblings of a shortage but hasn’t been affected.
Jay Livingston, Shake Shack’s chief marketing officer: “We’ve worked very hard on our supply chains to build redundancy and are constantly checking every angle to prepare in advance.”
The fast casual chain is actually giving away fries away for free at JFK airport this week to airline passengers whose Christmas travels have been delayed or canceled.
“We source our fries from multiple suppliers across the United States and have enough inventory to get through the holidays,” he said. “But because everything we do is fresh, I can’t speak to what might happen weeks from now.”
Source: bloombergquint.com
Photo source: Dreamstime.com
