Supply Chain Council of European Union | Scceu.org
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Supply Chain Issues Slow E-commerce Boom for Kiwi Makeup Firm

Business

When the lockdown came, Aleph Beauty was prepared with e-commerce – then masks came and it introduced a new eye makeup line. Now the company’s biggest challenge is getting product to its growing customer base.

Online-based “conscious” cosmetics company Aleph Beauty had one of its best years when the pandemic hit. 

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