Supply Chain Council of European Union |
Technology (formerly Self Point) Launches New Capability to Help Grocers Accept Food Stamps Online

TEL AVIV, Israel, Jan. 19, 2021 /PRNewswire/ —, (fka Self Point) the end-to-end digital commerce solution for grocers, today announced the launch of a new capability which enables retailers of all sizes to accept and process digital transactions involving food stamps.

As of July 2020, over 40 million Americans participated in the Supplemental Nutrition Assistance Program (SNAP), a means of supplementing the food budgets of families in need. Most ecommerce providers have typically not accepted food stamps, requiring shoppers to visit stores in-person – which is increasingly seen as a health risk in the wake of the Covid-19 pandemic, especially for elderly people or other at-risk groups. Thanks to’s latest innovation, grocers can reach out to a wider clientele, including families using food stamps to purchase grocery products when conducting online orders.

“Technology which enables SNAP participants to carry out their regular shopping online is a win-win scenario for grocers and low-income families alike,” said Eli Yeheskel, Director of U.S. Operations of “Millions of food-stamps customers will now be able to shop online and pay for groceries using their food-stamps account. Meanwhile, grocers will be able to significantly expand their reach – a real game-changer for smaller community stores.”

Most SNAP payments today are made through EBT (electronic benefit transfer) payment cards. now enables grocers to accept split payments involving multiple payment methods, as well as automatically adding virtual tags to retailers’ online interfaces displaying which items are EBT-eligible.

“I am proud that is at the forefront of another paradigm shift as we work towards accelerating digital transformation within the grocery industry as a whole,” said Orlee Tal, CEO of “Retailers must embrace technology and digitization in order to maintain and expand their client bases, especially given the growing popularity of online grocery shopping. At, we prioritize our customers to fully understand their needs, and we identified clear demand for tools which enable grocers to cater for recipients of food stamps.”’s new capabilities form part of a digital ecosystem of solutions which enable grocers to execute and scale their digital transformation.’s flagship offerings include a quick-time-to-market eCommerce solution seamlessly integrated with grocers’ POS systems as well as’s Picker-App which customizes and maps in-store grocery fulfillment. In 2020 alone, the company has seen 250% year over year growth.

About (fka Self Point) is the leading digital transformation partner for supermarkets, specialty food retailers and consumer packaged goods brands. Serving as a change agent for the industry, the team supports food retailers’ transition to online, integrating fulfilment methods while elevating customer experience and loyalty.’s technology suite integrates point of sale and retail catalogues into a mobile-first, custom-branded e-commerce experience within days.’s digital commerce engine combined with Artificial Intelligence, omnichannel marketing tools and delivery logistics software, result in increased sales and profit, in-store and online. Founded in 2014, has a growing client and partner base including Unilever, Toshiba, Microsoft and more.

Media Contact
Justine Rosin
Headline Media
[email protected]
IL:+972 54 885 9141
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