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Supply Chain Risk

State Supreme Court Clears the Way for Law Firm Trade Names

Thomas Alvord, principal of LawHQ in Salt Lake City, Utah Thomas Alvord, principal of LawHQ in Salt Lake City, Utah. Courtesy photo

Facing a constitutional challenge to its rules for naming law firms, the New Jersey Supreme Court has approved a change allowing firms to adopt trade names instead of operating under a title derived from the names of lawyers practicing at the firm.

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