In order to expand the reach of their content in the region, both companies aim to leverage the strengths and market presence of the other.
SPI International has announced a strategic alliance with Canal+ Group-owned channel distributor Thema.
The deal grants Thema the right to distribute SPI’s content portfolio in Asia-Pacific countries that includes FilmBox Arthouse, Dizi, Arthouse, Gametoon, FunBox UHD, FightBox, DocuBox, Fast&FunBox, 360 TuneBox, FashionBox, Erox, Eroxxx, as well as the FilmBox+ app and their related on-demand content. The content of SPI will be integrated into Thema’s regional portfolio.
Commenting on the deal, Murat Muratoglu, Head of Distribution at SPI International, said: “We are delighted to partner with Thema’s experienced team for the distribution of SPI’s suite of thematic channels, FilmBox+ streaming app, and on-demand content that appeal to a wide variety of interests. By joining forces with another Canal+ company, we will leverage each other’s market presence and strength to expand the reach of our content in the region.”
Alexandre Bac, Managing Director of Thema APAC, added: “We are very proud to bring Thema’s experience and network across Asia-Pacific to initiate and pursue the development of SPI content across the region.”
