Supply Chain Council of European Union |

Returns Technology Company, Optoro Receives Strategic

WASHINGTON, Dec. 22, 2021 (GLOBE NEWSWIRE) — Optoro, Inc., the leading technology platform for retail returns and reverse logistics, today announced a new strategic investment led by Zebra Technologies Corporation, an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge. Circular solutions focused investor, Volta Circle, along with previous investors, including eBay Inc. and UPS also participated in the strategic funding round of $25 million. J.P. Morgan Securities LLC acted as the exclusive financial advisor to Optoro.

Optoro’s returns technology platform helps top retailers such as American Eagle, Best Buy, Target, Staples, and IKEA turn returns into a strategic advantage by using data science and real-time decision-making automation to determine the best path for each returned item. Technology-powered returns solutions can decrease inefficiencies, maximize repurchases and recovery, and reduce environmental waste—allowing retailers to focus on forward fulfillment and offering the best customer experience.

“Zebra is investing in Optoro based on its strong track record of helping its retail customers overcome the challenges accelerated by the pandemic,” said Tony Palcheck, Managing Director of Zebra Ventures, Zebra Technologies. “The results of our recent Global Shopper Study showed eight-in-10 North America shoppers prefer retailers who offer easy returns while only six-in-10 retail associates say their companies are highly experienced with online returns. We believe Optoro will continue to grow in the areas that align well with our own vision for retail and ecommerce in the era of the on-demand economy.”

Together, Zebra and its Independent Software Vendor (ISV) partner, Optoro bring best-in-class hardware and software to offer an end-to-end reverse logistics solution that optimizes retail returns processing. In addition to the investment, the companies will also pursue new solutions and technology to further innovate returns management, cutting waste and driving more profitable growth for retailers.

“Ecommerce keeps growing, and more online shopping results in more returns. With an already fragile supply chain, retailers need solutions now to efficiently manage returns, and get goods back to stock or secondary markets as quickly as possible,” said Tobin Moore, co-founder and CEO of Optoro. “With Zebra Technologies, we’re offering retailers the ability to accelerate returns processing with our best-in-class software and Zebra’s industry-leading mobile computers. This investment and relationship will enable us to help retailers move inventory faster and more efficiently through the supply chain, which will cut costs, minimize their environmental impact, and improve the customer experience.”

The investment and strategic alliance come ahead of the annual peak in retail returns following the holiday season. Each year, billions of dollars of goods are returned, creating financial and environmental waste. For more information on how technology can help solve this problem, visit

About Optoro
Optoro is the leading provider of returns technology for retailers and brands, using data science and real-time decision making automation to make returns better for customers, retailers, and the planet. From an easy online customer returns portal, to warehouse processing and resale software, we offer powerful solutions to improve outcomes across all points in the returns process. Retailers and brands – including Best Buy, IKEA, Target, and Staples – trust Optoro’s technology to make returns a strategic advantage for their business and enable sustainability initiatives across their supply chain. Learn more about Optoro’s solutions at

About Zebra Technologies
Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. In 2021, Zebra expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision and Zebra is #25 on Newsweek’s inaugural list of America’s Most Loved Workplaces and on Forbes’ list of America’s best employers for the fifth year. Learn more at or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact
LaunchSquad for Optoro
[email protected]

Related posts

Singapore startups should ‘experiment’ in India: Q&A with ProfitBoard Ventures managing partner


Tool Management Software Market Impressive Gains including key players PQ Systems, ToolWatch, Wells Innovations – The Sabre


IntelliTrans targets supply-chain talent shortage