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Rent the Runway hires chief supply chain officer to prevent future issues

Rent the Runway hires chief supply chain officer to prevent future issues

Rent the Runway is working to improve its logistics and customer
service. The rental service, which has previously run into trouble in this area,
has appointed Brian Donato as its chief supply chain officer. He will
assume the role on March 16, reporting to co-founder and chief
executive officer Jennifer Hyman.

Donato will oversee Rent the Runway’s customer fulfillment
operation, which includes reverse logistics, customer service,
warehousing, inventory restoration, transportation, operational
excellence and distribution network expansion.

Rent the Runway experienced several issues with order fulfillment
and supply chain logistics last year, which ultimately led the company
to take drastic action to solve its problems. In September the company
announced a two-week hold on all reserve orders, following a high
number of incomplete order fulfillments. According to consumer
testimony on social media, one such instance involved a customer
learning two days before her event that the item she had reserved was
unavailable, though she had already paid for the rental.

As chief supply chain officer, Donato’s contribution to the company
should work to prevent fulfillment issues. He joins Rent the Runway
from New York-based start-up Bowery Farming, where he built the
operations team. He also spent seven years at Amazon, in several
senior operational roles including leading the North American Customer
Returns, Worldwide Fresh, Worldwide Pantry and half of the North
American Fulfillment Network.

“Rent the Runway is the apparel rental category creator and I am
inspired by the enormous market opportunities ahead for this
groundbreaking brand,” Donato said in a statement. “I am looking
forward to working closely with talent across the organization to
unlock further efficiencies and provide our community more and faster
access to Rent the Runway’s closet in the cloud.”

Photo credit: Rent the Runway, Facebook

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