With a strong background in communications, content creation, social media and team management, you’ll work alongside the Haydenshapes Marketing Director and Ecom Manager to execute global creative initiatives and strategies across all components of the Haydenshapes business.
If you’re a lover of all things digital, want to pave out a career in performance marketing and have a passion for surf/ design, an exciting opportunity awaits you at Haydenshapes.
Why Haydenshapes
Haydenshapes is a family-run surfboard company based on the Northern Beaches. The brand has been around for 25 years and we pride ourselves on our design, innovation and our ability to adapt and experiment with new materials across both surf and new product categories including the pending 2022 launch of premium contemporary men’s apparel and wetsuiting. We’re a tight group of talented individuals who collaboratively work together.
You could be working on anything from google advertising one day to liaising with our team riders to brainstorming pre-production for a film. No two days are the same at Haydenshapes.
If you’re after a job you can sink your teeth into, elevate the role with your expertise and become part of the core culture at Haydenshapes then read about the day to day tasks this role has to offer below.
Your key roles and responsibilities will include:
Surf Marketing
- Liaising with photographers and digital creators on team content, delivering to relevant business units
- Wholesale and distributor marketing communication
- Marketing Calendar Planning and support
- Surf content planning and execution – team riders, model launches and collaborations.
- Launches and Events support
Lifestyle / New Category Marketing Coordination
- Wholesale and distributor marketing communication
- Managing Marketing Calendar
- Product seeding and relationship management
- Lifestyle / New Category content planning and execution – campaigns, lookbooks, social and collaborations.
Social Media
- Organising and arranging posting schedule and SM media digital event activity
- post scheduling and copywriting
- Communications and sales support via SM channels.
- Creating content on-site at HS brand HQ and during relevant project events and opportunities
- Reporting monthly on stats, results and tailoring plans accordingly
Publicity and Communications
- Surf Media liaison and support
- Surf launch strategy and media ad spend coordination
- Development of copy and press material
Online and Digital Marketing Support
- Work alongside online manager across digital ad spend and content creation ● data analytics for digital marketing results
- copywriting and online editorial
- Paid social media advertising and management
- Email marketing – managing weekly campaign sends and automated flows
Partner Relationships and Special Projects
- Working with the directors to foster and coordinate key partner relationships and sponsorships
- Content creation and delivery
Graphic Design, photography, digital / video editing experience and a key understanding of Adobe CC preferred.
