Pathao has introduced a revamped merchant Panel for Pathao Courier merchants. To be specific, the company introduced eight updates – balanced design, mobile-friendly interface, business analytics, order cost projection, customer success rate check, promo codes, on-demand same-day delivery service, and multiple pick-up points. These updates could be put into three broad categories.
First, some of these updates are quite basic such as design improvements and mobile-friendly interface which will improve overall user experience and will allow merchants to use the service relatively easily and from their mobile. However, these are almost similar to what many other similar logistics companies offer in Dhaka.
Second, a few of the updates are broadly automation, an increasingly popular trend in tech across the board, such as on-demand same-day delivery service – people now can take same-day delivery from the panel, order cost projection – can project cost of deliveries, and customer success rate check – delivery success and failure information. I think these facilities were already available to Pathao merchants in offline version, with the new updates Pathao simply made them automated and simpler for users. This should improve experience and efficiency.
Third, there are some relatively important updates such as business analytics that would allow merchants to see the state of their daily deliveries and overall business, multiple pick-up points – will allow merchants to select multiple pick-up points in the panel, and promo codes – see and apply promo codes in the panel.
Business analytics has multiple use cases both for merchants and Pathao. For merchants, it allows them to have daily updates of the state of their business and potentially help them in designing strategies to improve and make changes.
For Pathao, it could lead to better understanding a merchant’s business and eventually help in devising plans if it is willing to build other products for these merchants such as a financial product.
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Ruhul Kader is the Co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at [email protected]