Paris Herbes, wholesaler specialized in aromatic herbs on the Rungis market, is one of the companies that has experienced the nicest trajectories in France from 2016 to 2019, with an average growth of 85% per year. Paris Herbes has been able to stand out thanks to partnerships and the development of an import pole with Poland, Morocco and Spain. The company now offers about 20 references, from avocados to pomegranates, apples, salads and of course, its flagship products: aromatic herbs like mint, cilantro and flat-leaf parsley, trendy products that are increasingly popular among chefs.
© Paris Herbes
Thanks to its partnerships with French producers who give the company exclusivity on certain products, Paris Herbes focuses on the French origin in the summer and then turns to Spain and Morocco. “For products that are more complicated to work with, such as basil, chives or marjoram, we also get our supply from Israel, Kenya or Tanzania,” explains Tara Mrhari.
© Paris Herbes
Weather hazards and soaring costs
“We’ve never seen anything like that! The weather was very bad this year. There were many disruptions for several references. One more reason why we chose to diversify our origins, in order to have products all year round.”
With the soaring costs of energy and raw materials, the company has chosen not to modify the price of its products yet. “Wood, cardboard, everything is going up. The price of packaging has tripled! Our supplier from Morocco had not increased his prices for nearly 5 years but now, he was forced to do it.”
In Rungis, Paris Herbes has its own packaging station, which allows the company to meet the various demands of its clients. “We repack so that our clients can sell for at least a week on the shelves because herbs are very fragile. For example, we propose resealable trays for supermarkets, bulk packages of 1kg for restaurants and bags for other retailers.”
Paris Herbes will be present at Fruit Logistica in Berlin next year.
For more information:
Paris Herbes
121 Avenue du Lyonnais
Bâtiment A2
Cp 50501 94577 Rungis Cedex, France
Phone: +33 1 48 53 32 58
[email protected]
https://www.parisherbes.com/
