Systech, the leader in digital brand protection, today announced that OZNaturals, a leader in natural skincare, has selected the Systech Brand Protection Suite™ to secure its products from counterfeiting and diversion. The platform is a powerful and fully integrated solution that delivers end-to-end visibility and actionable, data-driven product insight across the supply chain using a simple package barcode.
OZNaturals creates high-quality, effective and affordable skincare products that combine the best science with the power of nature. It has spent the past six years building a global distribution network and now sells in over 80 countries. As international sales increased, the company decided to take a proactive approach and confront counterfeiting and diversion threats head-on. The first proven line of defense is product packaging. While there are numerous overt and covert technologies available that can be added to a package such as holograms and special inks, most can be easily counterfeited. The company turned to Systech.
“OZNaturals is founded on the belief that consumers deserve highly effective and safer skincare products,” said Mike Small, OZNaturals’ CFO. “We selected the Systech Brand Protection Suite because it provides an effective way to allow the customer to ensure authenticity based on our current packaging. The solution leverages printed barcodes, whereas no new tags or other materials need to be added to our product packaging. It puts authentication capabilities into the hands of our distributors and loyal customers.”