NEW DELHI | MUMBAI: Regional brands have lost both market share as well as volumes by between 5% and 20% over the four months, unable to cope with distribution and last-mile supply challenges, labour constraints and consumer preference for established brands due to trust concerns during the lockdown, according to chief executives of large companies.This is a phenomenon seen among regional brands across categories including soft drinks, biscuits,
Locked out of distribution networks, regional brands may find it hard to regain ground
