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Limited-Edition Georgia Southern Co-Branded Bud Light Cans Released


Bud Light



Football


Anheuser-Busch announces sponsorship of Eagle Athletics




STATESBORO – Anheuser-Busch, America’s leading brewer, has announced its commitment to become the domestic beer, craft beer, and seltzer sponsor of Georgia Southern University Athletics, including sponsorship rights in the ready-to-drink canned cocktails category as well. The three-year agreement unites iconic brands that share a mission to build meaningful connections with sports fans on game day and enhance the Paulson Stadium experience.

“We are very grateful and appreciative of the continued support from Anheuser-Busch and Southern Crown Partners [previously Southern Eagle],” said Georgia Southern Director of Athletics Jared Benko. “Their collective passion was instrumental in expanding this partnership to include a ‘Hail Southern’ bottle. I want to thank the Anheuser-Busch and Southern Crown teams for their teamwork on this unique project they created for our fans!”

Coinciding with the noted sponsorship, Bud Light will release limited-edition Georgia Southern co-branded packaging featuring the classic rally cry “Hail Southern!” Available in 16-ounce aluminum bottles, this limited-edition package will be available throughout Statesboro and Southeastern Georgia at the end of August. 

Additionally, fans 21+ in Paulson Stadium will be able to enjoy the limited-edition Bud Light Hail Southern bottles along with a full lineup of great alcoholic beverages including Wicked Weed, Cutwater canned cocktails, NUTRL Vodka Sodas, and other domestic favorites Michelob ULTRA and Budweiser.

On game days, fans 21+ can expect exciting in-stadium and on-site activations all season long, including the return of the Bud Light Cabanas in the end zone. Fans will have a chance all season to win instant seat upgrades to the Bud Light Cabanas, and the opportunity to text-to-win from their favorite retailers. Anheuser-Busch will have exclusive in-stadium advertising rights for domestic beer and ready-to-drink spirits. It also will have brand visibility through multiple university platforms, including video board and field level signage, balcony LED ribbons, concourse level activations, and the Cutwater Tailgate Show.

Georgia Southern University, Anheuser-Busch, and Southern Crown Partners share a profound dedication to educating and encouraging fans to drink responsibly. In support of those efforts, Anheuser-Busch will bring its Decide to Ride campaign to game days, urging fans to plan ahead for a safe ride home.

Anheuser-Busch has a proud tradition of promoting responsible drinking behaviors and investing in new ways to drive awareness around this critical issue. Anheuser-Busch and its wholesaler partners have invested more than $1 billion in responsible drinking initiatives and community-based programs to prevent underage drinking, impaired driving, and other harmful use of alcohol.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, and Michelob ULTRA, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

About Southern Crown Partners

Founded in Fitzgerald Georgia, Southern Crown Partners has been serving Southeast Georgia for over 100 years. Among our teams, we are proud to have Georgia Southern University alumni across multiple departments including sales, marketing, spirits and operations. This helps to reinforce the deep ties we have to the Georgia Southern family and our local South Georgia communities.

Southern Crown Partners strives to be your “one-stop shop” beverage wholesaler to our 57 counties throughout South GA & SC. We distribute everything from energy drinks to Ready-To-Drink canned cocktails and your favorite Anheuser-Busch brands.

Our continued success means we are one of the oldest continual Anheuser-Busch distributors in the country, and one of the largest in the Southeast. All of this success means nothing if we don’t give back to the communities we live in. From providing jobs throughout the region to putting feet on the ground in the towns we serve through fundraisers, special events, and consumer awareness, we do our best to be good stewards to the communities we’ve called home over our 100-year history. 

 

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