Beginning March 1, Toronto-based Kroeger Inc. will offer a full range of colorful — and creative — storage solutions inspired by LEGO and Crayola.
Under a deal with Room Copenhagen, Kroeger has been granted “near-exclusive” distribution rights for the company’s products. Kroeger says that it plans to extend the reach of Room Copenhagen’s product line — which includes LEGO storage boxes shaped like bricks and Mini Figure heads and wall hangers and storage tubs shaped like Crayola crayons — to retailers across specialty, mid-tier, mass, and digital channels.
“With Room Copenhagen’s products, you play and display your favorite brands in new and exciting modern ways, combining the functionality of storage with the inspiring and colorful world of household brand names like LEGO and Crayola,” says Kroeger President Grant Chapman.
Room Copenhagen inked the deal with Kroeger after a search for a new sales and distribution partner to grow their business in one of the world’s largest markets for LEGO and Crayola products.
“Partnering with a passionate and motivated sales force and domestic stocking distributor like Kroeger has demonstrated that we are aggressively focused on expansion and growth in the North American market,” says Room Copenhagen’s Executive Director, Morten Pedersen.
Kroeger’s current distribution portfolio includes products from Basic Fun!, Big G Creative, GUND, Mattel, Spin Master, and more.
