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ITK Solutions Group to partner with Applied Retail Transformation – News – Beverly Citizen

Beverly-based ITK Solutions Group announced that it has established a strategic partnership with Applied Retail Transformation, a management consulting firm specialized in helping retailers, wholesalers and brands with their digital transformation journey.
The partnership between ITK and ART combines technical expertise with business process transformation experience across all channels to the consumer.
Together, ITK and ART provide a wealth of expertise in supporting the business enterprise in their efforts to respond to shifting consumer behaviors. This combination of business process and technology expertise is allowing retailers to face the challenges of this hyper-competitive environment. Through this partnership, the companies will work together to provide business process direction and software solutions designed to resolve the issues and challenges facing the entire retail industry.
“The retail segment is being impacted by several factors that have accelerated the urgency of digital transformation,” said Chris Fibbe, managing partner, ITK Solutions Group. “Transformation is no longer a question of ‘if’ but ‘when’ as retailers recognize the future growth of the business supported by a largely online model. Making this shift is not easy, which is why we are focused on delivering solutions to the industry that take into account the policies, processes and integrations that are unique to the retail segment. Our partnership with ART is in line with this focus as their expertise in the business of retail is a strong complement to our deep domain expertise delivering software solutions to some of the world’s top brands.”
“The retail landscape has changed. The lines between the customer and how and where they shop are rapidly evolving. The options for consumers have exploded, thus blurring the distinction between retailers, wholesalers and brands,” said Theo Rose, founder and principal, Applied Retail Transformation. “This explains why retailers, wholesalers, and brands have been struggling to adapt to doing business in the digital age. Too often, leaders see technology as the primary solution, but miss the bigger picture. Without deliberate attention to business process, organizational structure, and culture, integrated with technology, the possibility for long-term success is bleak.”

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