How will Google’s purge of 3rd party cookies on Chrome by 2022 affect the digital advertising industry? Is it an opportunity to create a more efficient and transparent ecosystem for both publishers and advertisers, and benefit consumers in the end? Watch Sudipto from Pubmatic, Bharat from Xaxis and Vikram from Adobe, talk about the future of the adtech in India. From unique identity solutions to leveraging first party data, clean data rooms to serving more efficient contextual targeting, the future is being built as we speak.
Is the crumbling cookie ushering in a new media supply chain? – The Economic Times Video
