The Covid-19 pandemic and global shutdowns have caused loss and disorder. In an industry that relies on seasonal demand to sell product, today’s striking unpredictability is pushing businesses to adapt or die. Key to this transformation is data and technology.
Three factors are reshaping the market:
- Economic uncertainty
- Consumer shifts
- Supply volatility, especially now that airfreight is so volatile
To stay relevant, fashion businesses need to identify how to operate with far more agility, while improving forecasting accuracy.
Knowing how to synthesise data that resides in digital freight forwarding platforms can make all the difference. For instance, analysing shipment data from origin to destination can reveal deep insights down to the SKU level. And, when combined with logistics expertise, it can help streamline shipments for ongoing business continuity, even in the face of a pandemic.
To learn more about how fashion brands can regain supply chain control in a time of volatility, download Flexport’s latest whitepaper: The Fashion Supply Chain: Lessons and Strategies to Move Fashion Forward Amid Disruption.
