“H&M Group has a long history of innovation across all our brands and always wants to build meaningful relationships with our customers,” says Alan Boehme, Chief Technology Officer, H&M Group.
“We are now further accelerating digitalisation as we believe in sustainable growth powered by advanced analytics and tech. Therefore, I’m happy to announce we’ve found a provider who matches our needs.”
“We’re delighted to announce this partnership, and look forward to working with H&M Group to create new and exciting customer experiences, whether that’s in-store or online,” says Eva Fors, Managing Director Google Cloud Nordic Region.
“We admire H&M Group’s commitment to innovation and are excited to move forward in our journey together.”
