HEINEKEN embarked on its strategy to shift from an S&OP approach to an IBP approach, uniting sales, marketing, finance, supply chain and procurement together to make well-informed decisions, and plan and forecast for the future. New scenario planning capabilities have allowed the business to make trade-offs on costs, margins and capacity. Since deploying this strategy across Europe, HEINEKEN has seen an increase in forecast accuracy, reduction in stock-outs and improved inventory turns and productivity.
Moving forward, HEINEKEN will bring the integrated JDA solution to most of its larger global locations, signifying the largest cloud-based solution at HEINEKEN. Going forward, HEINEKEN has its sights set up harnessing the power of artificial intelligence (AI) and machine learning (ML) with JDA, as it begins a pilot project using JDA Luminate Demand Edge.
“We’ve formed a strategic relationship with HEINEKEN with a foundation built on trust and openness, which is highly critical as we develop the next phase in their IBP roadmap,” said Johan Reventberg, president, EMEA, JDA. “With a clear roadmap for the future, HEINEKEN is well-positioned to continue driving a leadership position in the market, while delivering superior customer levels across all its 70+ markets.”
