LiveWorld (OTCMKTS:LVWD) and Mercadolibre (NASDAQ:MELI) are both computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, risk, dividends and institutional ownership.
Profitability
This table compares LiveWorld and Mercadolibre’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| LiveWorld | -7.79% | -68.06% | -29.36% |
| Mercadolibre | -5.87% | -1.29% | -0.55% |
Valuation and Earnings
This table compares LiveWorld and Mercadolibre’s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| LiveWorld | $7.71 million | 0.05 | -$640,000.00 | N/A | N/A |
| Mercadolibre | $1.44 billion | 18.60 | -$36.58 million | ($0.82) | -656.79 |
LiveWorld has higher earnings, but lower revenue than Mercadolibre.
Risk & Volatility
LiveWorld has a beta of 2.45, indicating that its share price is 145% more volatile than the S&P 500. Comparatively, Mercadolibre has a beta of 1.61, indicating that its share price is 61% more volatile than the S&P 500.
Insider and Institutional Ownership
81.9% of Mercadolibre shares are held by institutional investors. 16.3% of LiveWorld shares are held by insiders. Comparatively, 0.4% of Mercadolibre shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for LiveWorld and Mercadolibre, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| LiveWorld | 0 | 0 | 0 | 0 | N/A |
| Mercadolibre | 1 | 4 | 11 | 0 | 2.63 |
Mercadolibre has a consensus price target of $660.87, suggesting a potential upside of 22.71%. Given Mercadolibre’s higher possible upside, analysts clearly believe Mercadolibre is more favorable than LiveWorld.
Summary
Mercadolibre beats LiveWorld on 8 of the 11 factors compared between the two stocks.
LiveWorld Company Profile
LiveWorld, Inc. provides social media solutions for global brands. The company is involved in developing strategy, creating and publishing content, engaging customers, moderating content, managing crises, and gleaning insight from social media. It offers engagement services, including social architecture, audit, and competitive analysis; content programming plans and authoring; day-to-day online engagement and community management; social media crisis management; highlights and custom reporting; and strategy consulting services. The company also provides content moderation services, such as moderation plans and guidelines, moderator selection and training, hourly content moderation, moderation management, moderation program model, and highlights and custom reporting. In addition, it offers insight services comprising setup, customization, training, and support; management, tagging, and analysis; and listening and monitoring of the social Web. Further, it provides listening services that include brand monitoring, social Web listening, market research listening programs, customizable listening track offerings, human management and analysis, and real-time monitoring or 30-day rear-view listening reports. Additionally, the company offers LiveEngage, a social content marketing suite that enables brand managers or customer support agents to directly respond to escalated content; LiveMod, a content moderation software enables human moderators to accept, reject, and escalate content in context; and LiveInsight software, an analytics and insights solution designed to engage and scale human review and analysis. It serves various industries, including retail, consumer packaged goods, pharmaceutical, financial and travel services, healthcare, automotive, technology, and media and entertainment. The company was formerly known as Talk City, Inc. and changed its name to Liveworld, Inc. in May 2001. Liveworld, Inc. was founded in 1996 and is headquartered in San Jose, California.
Mercadolibre Company Profile
MercadoLibre, Inc. operates online commerce platforms in Latin America. It operates MercadoLibre Marketplace, an automated online commerce platform that enables businesses and individuals to list merchandise and conduct sales and purchases online; and MercadoPago FinTech, a financial technology solution platform, which facilitates transactions on and off its marketplaces by providing a mechanism that allows its users to send and receive payments online, and allows merchants to process transactions via their Websites and mobile apps, as well as in their brick-and-mortar stores through QR and mobile points of sale. The company also offers MercadoFondo, an asset management product; and MercadoCredito, a lending solution. In addition, it provides MercadoEnvios logistics solution, which offers its platform technological and operational integration services with third-party carriers and other logistics service providers, as well as fulfillment and warehousing services for sellers. Further, the company provides MercadoLibre Classifieds service that enables users to list their offerings related to motor vehicles, vessels, aircraft, and real estate and services outside the Marketplace platform. Additionally, it offers MercadoLibre Advertising platform, which enables retailers and various other consumer brands to promote their products and services on the Internet by providing branding and performance marketing solutions. The company also provides MercadoShops, a software-as-a-service hosted online store solution that enables users to set-up, manage, and promote their own Webstores. The company was founded in 1999 and is headquartered in Buenos Aires, Argentina.
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