The agreement will see the wholesaler become the sole distributor of Red Vines, Super Ropes and Sour Punch confectionery brands
Helen Bradshaw, director of marketing and sales for Hancocks, said: “We have seen American candy grow in popularity recently so to be able to secure exclusive distribution in the UK for The American Licorice Company is wonderful news for us and our customers.
“This is a big brand for us to be aligned with and we’re excited to bring their tasty candy over to the UK for retailers to discover and their customers to enjoy.
“For the independent retailer, this really offers them the chance to introduce something new and exciting to their store and remain ahead of the competition.”
