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Hair and beauty wholesaler sets up shop in Sleaford

A hair and beauty wholesaler has set up shop in Sleaford.

Dena Field decided to take the leap and set up her own business after she had the idea two years ago while she was working as a mobile hairdresser.

Delightful Hair and Beauty, based at the Royal Oak Business Park just off East Road, provides professional equipment, colour peroxide and beauty supplies for salons and mobile hair and beauty technicians.

Dena, 36, has worked in the industry for seven years and spotted a gap in the market.

She said: “Being a mobile hairdresser myself I always struggled for a wholesaler to get my professional products without travelling all of the way to Lincoln.



Inside the shop

“Sometimes you wouldn’t need a lot but you would have to travel quite far in order to get what you needed.

 

“I came up with the idea of setting up a wholesaler in Sleaford two years ago but didn’t take the plunge until this year.

“Most of the products that we will stock will be professional products so you can get professional colour, peroxide, straightners and beauty equipment.

“The public are also welcome to come in too if they want to get their hands on their favourite professional shampoo.”



It has set up in Sleaford

The unit is open from 9am until 5.30pm Monday to Thursday, 9am until 4pm on Friday and until 1.30pm on a Saturday.

Dena got into the unit in August but has only just got set up with internet and phone due to a mix up with the phone lines.

 

However, she is now fully open, up and running and ready to go.

Dena added: “I was worried that no on knew that I was here and I was trying to do as much promotion on social media as possible.

“It’s an idea I thought of two years but I finally plucked up the courage and took the leap this year.

“I saw a gap in the market and I really hope that we can help to serve those businesses and people in Sleaford.”

To find out more information or to place an order visit the Delightful Hair and Beauty Supplies Facebook page.

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