Good Drinks has partnered with a pair of international stars, to exclusively distribute its range across Australia.
The deal with Molson Coors and Magners will see Good Drinks distribute brands including Miller Chill, Miller Genuine Draft, Coors, Molson Canadian and Magners Irish Cider.
Good Drinks Managing Director John Hoedemaker says it’s exciting to bring these iconic brands into the portfolio.
“We’re incredibly proud to represent and distribute these products here in Australia. Molson Coors and Magners are both stacked with heritage, and its brands resonate strongly with consumers,” says John Hoedemaker.
The deal ensures new and existing Good Drinks customers will have greater access to a broader range of brands. Molson Coors and Magners deliver strong and meaningful brands that extend the Good Drinks portfolio.
“This distribution agreement is a game-changer for Good Drinks and a real win for customers across the country, with our growing portfolio offering greater variety than ever before. Expanding our offering of meaningful brands that deliver choice and margin for our customers is always the focus, and this deal continues to deliver that,” says Mr Hoedemaker.
Are there changes to how customers order?
The major change to be aware of is for keg orders. From now on, all keg products will be ordered through major independent wholesalers. That’s a change from the past where your kegs were ordered directly via Coca Cola Europacific Partners. For any questions, please reach out to us directly at the contact below.
For packaged product, the ordering process will be via major independent wholesalers, similar to when distributed by Coca Cola Europacific Partners.
Are the wholesaler codes the same?
It is our expectation that warehouse codes will remain the same, as when distributed by Coca Cola Europacific Partners.
Any updates will be communicated by your Good Drinks sales rep or should be available via your preferred major independent wholesaler.
Get in touch
Good Drinks is Australia’s biggest independent craft brewer and home to Gage Roads, Matso’s, Atomic and San Miguel.
For more information about the change or any Good Drinks products speak to your preferred major independent wholesaler, or hit the link to drop us a line.