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Gloucester Seafood Wholesaler Creates a Popup Fish Shop

Screenshot 2020-04-02 13.56.29

Gloucester, Massachusetts, is America’s oldest commercial fishing harbor, and like the rest of the country, coronavirus has laid it low.

Activity along the waterfront is at a standstill with fishing vessels idled at the dock because restaurants are barred from hosting on-site dining, which includes the sale of locally procured fish.

But earlier this week some activity popped up when the Giacalone brothers of Fisherman’s Wharf Gloucester, a wholesale seafood dealer, held an impromptu, al fresco fish sale.

They went with a popup sale because they don’t have a retail facility. So, customers drove onto a parking lot and stayed in their vehicles to adhere to safe distancing protocols.

The brothers promoted their first popup fish sale on Saturday — cash only, exact change preferred — on their Facebook page and waited to see what happened. They sold all 400 pounds of haddock and scallops in 25 minutes.

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