NEW YORK, Jan. 17, 2022 /PRNewswire/ — During the forecast period, the Creative Agency industry will see an increase in spending of around USD 320.75 Billion. However, the majority of this expansion will be driven by only a few regions. Furthermore, due to their supplier base, North America, Europe, and APAC will have the most effect on the supply side.
The increase is likely to be driven mostly by increased demand and adoption of the category in those few regions.
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- Key Creative Agency Sourcing and Procurement Report Highlights:
- Market growth 2021-2025: USD 320.75 Billion
- Growth momentum & CAGR: Accelerate at a CAGR of 8.82%
- Top Pricing Models: Fixed Fee pricing, and Retainer based pricing
- Key consumer countries: North America, Europe, and APAC
- Supplier Selection Criteria: Technical specifications, Operational requirements, Acceptance criteria, and Evaluation criteria
- Top Suppliers: The Interpublic Group of Companies Inc., WPP Plc, and Dentsu Group Inc
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Insights into buyer strategies and tactical negotiation levers:
Several strategic and tactical negotiation levers are explained in the report to help buyers achieve the best prices for the Creative Agency market. The report also aids buyers with relevant Creative Agency pricing levels, pros, and cons of prevalent pricing models such as Unit-based pricing, and Bundled pricing, category management strategies and best practices to fulfil their category objectives.
For more insights on buyer strategies and tactical negotiation levers, www.spendedge.com/report/creative-agencies-category-market-procurement-research-report
Key Drivers and Trends Fueling Market Growth:
- The pressure from substitutes and a moderate level of threat from new entrants has resulted in the low bargaining power of suppliers.
- Price forecasts are beneficial in purchase planning, especially when supplemented by the constant monitoring of price influencing factors.
- Identify favorable opportunities in Creative Agency TCO (total cost of ownership).
- Expected changes in price forecast and factors driving the current and future price changes.
- Identify pricing models that offer the most rewarding opportunities.
To know more about various other market drivers, trends and challenges.
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Table of Content
- Executive Summary
- Market Insights
- Category Pricing Insights
- Cost-saving Opportunities
- Best Practices
- Category Ecosystem
- Category Management Strategy
- Category Management Enablers
- Suppliers Selection
- Suppliers under Coverage
- US Market Insights
- Category scope
- Appendix
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SOURCE SpendEdge
