Novel TMT also invested in Modern Meadow, which is using biotech tools to grow leather in a lab. Chou, herself, is an adviser to New-York based start-up Perfitly, which lets shoppers try on clothes with a customized 3-D avatar that cuts down returns significantly. Chou says family investments can be as small as $50,000 or more than $5 million for equity, with the goal of making a several-fold profit through a public share offering or sale.
Fast-fashion heiress asks shoppers to buy less in green push
