Dept Buys Data Science and Software Firm Raybeam
January 14 2022
In the US, digital agency Dept has acquired data science and software engineering consulting firm Raybeam, which develops custom data-driven apps and tools. Terms of the deal were not disclosed.
Founded in 1997, Raybeam specializes in building platforms for SEO / SEM, data warehousing and business intelligence. Its applications and tools focus on process automation and algorithmic problems such as bidding, routing and recommendation as well as other sales, marketing and customer-focused solutions. The firm employs more than 100 engineers and consultants at offices in Newburyport, MA; Mountain View, CA; and Austin, TX.
Dept is headquartered in Amsterdam, and employs more than 2,500 people across five continents. In the US, the acquisition adds to its full-service product agency Rocket Insights and custom software development business Devetry, while bolstering its proprietary martech platform Ada.
Dimi Albers (pictured), CEO of Dept, comments: ‘Raybeam brings more than twenty years of world-class experience in helping clients solve complex data challenges with highly customized solutions. By working even stronger together on shared clients and bundling their expertise with our existing teams in the US and around the world, Raybeam will further accelerate our global data, intelligence, technology and engineering practices’.