Contextual targeting, the very basis of traditional advertising for publishing, which has receded in recent years with the growth of audience targeting tools, is coming back as marketers demand a safe, suitable environment for their advertising message, says Jed Hartman, President of Channel Factory, US.
Hartman, former Chief Revenue Officer of the Washington Post, explains the value of contextual targeting on YouTube and how his company uses propriety technology to find relevant audiences on the giant video site.
