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CEAT Tyres Digitally Transforms Supply Chain with Blue Yonder | Business News

The Luminate Planning gives CEAT accurate inventory visibility, associated data transparency, inventory optimization and performance ensuring that the right products get to the right places at the right times. Luminate Planning will be CEAT’s foundation for developing an end-to-end supply chain and fulfilment backbone.

CEAT is the flagship company of RPG Enterprises and is headquartered in Mumbai, India. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles, scooters, and auto-rickshaws.

“Our mission at CEAT is to bring automation and optimization into our supply chain operations that maximizes demand fulfilment, minimizes costs and improves asset utilization. It’s with this focus we have selected Blue Yonder solutions to give us greater accuracy and efficiencies in inventory optimization and distribution planning processes,” said Anirudha Karnataki, vice president and head of supply chain, CEAT.

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