IRVINE, CA – Before the Butcher is tripling retail distribution of its UNCUT plant-based burger and sausage products with rollouts in more than 320 Albertsons, Vons and Pavilions locations this month to be followed by Mariano’s, Pic ‘n Save, Metro Markets and Copps stores shortly after the new year. The expansion follows the October retail debut of the UNCUT lineup in Ralphs Grocery, Lucky’s Market and Whole Foods Market in Long Beach.
The Before the Butcher retail
collection includes the UNCUT Burger, UNCUT Savory Chicken Burger, UNCUT
Roasted Turkey Burger and UNCUT Breakfast Sausage Patty, offering more
variety than any other plant-based burger brand. Some stores will also sell
prepared foods made with UNCUT products, providing additional options for
consumers concerned about the negative effects of meat production and
consumption on animal welfare, climate change and human health.
The New York Times recently ranked
UNCUT products as the meatiest of six plant-based burgers in a group taste
test, also noting the brand’s vegan, gluten-free and non-GMO features.
“Our retail footprint is expanding
rapidly because retailers recognize the value of offering a plant-based meat
brand with four different choices to suit different consumer tastes and provide
menu variety,” said Danny O’Malley, The Presiplant and Founder of Before the
Butcher. “We expect to double retail distribution again over the next few
months.”
The Good Food Institute recently
reported that sales of plant-based meat soared 37% from April 2017 to April
2019, now accounting for 2% of all dollar sales for retail packaged meat and
outpacing the retail sales growth of animal meat. A separate report by investment firm UBS forecast even faster growth over the next decade, with
total plant-based protein sales expected to explode from $4.6 billion in 2018
to $85 billion in 2030.
All 100% plant-based UNCUT products
are made from a proprietary combination of non-GMO soy, refined coconut and
expeller pressed canola oils, and natural seasonings. Each serving contains 6
to 21 grams of plant protein, has significantly less sodium than other meatless
burgers at just 210-350 mg, and delivers the meaty flavor, chew and bite that
have made the animal versions a staple of the American diet.
Before the Butcher also offers 12
plant-based foodservice products, including bulk ground meat, chorizo, pulled
pork, ground Italian sausage, chicken chunks and beef tips as well as burgers
and sausage patties. Its foodservice customers include more than 1,500
restaurants and 30 school districts nationwide.
About Before the Butcher
Before the Butcher has developed the
first family of plant-based burgers, offering the market’s broadest choice of
meat alternatives for the growing number of consumers who are reducing their
consumption of meat products. The company’s UNCUT brand of plant meat is sold
through both retail and foodservice channels. For more information, visit www.btbfoods.com
