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An exclusive new cruise membership program for agents is about to set sail – Travel Weekly

Independent cruise wholesaler Creative Cruising has announced an exclusive new membership program to support its retail travel agency partners across Australia and New Zealand.

Launching early next year, Cruise Spirit will deliver a range of unique benefits and enhanced rewards tailored to its members, from curated cruise packages with handpicked inclusions to dedicated sales and marketing support and priority communication channels.

Members will have access to some nifty cruise technology platforms, and all agency partners will receive their own branded online cruise-booking website.

Caroline Hitchen, general manager of Creative Cruising, said: “We are developing Cruise Spirit in collaboration with our travel agency partners to deliver benefits relevant to their business models.

“A membership group shaped by its travel agency members – this is the essence of Cruise Spirit.

“Our team of cruise specialists will work closely with select cruise suppliers to negotiate and deliver the very best deals for members. We are excited to welcome new members into Cruise Spirit and look forward to a restart and growth of cruise travel in 2021.”

Aussie agencies wanting to register their expressions of interest for the Cruise Spirit membership program can email Creative Cruising’s Australian business development manager, Lara Anderson (

For Kiwi agencies, email the cruise wholesaler’s New Zealand BDM, Kylie Crouch (

Featured image source: iStock/CrackerClips

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